The professional beauty industry has a new paradigm emerging. We are on the verge of science, new technologies, and an updated way of looking at how we define our beauty. The convergence of health and beauty has been around for decades, merging into “beauty nutrition”, “ingestible beauty”, and beauty from the “inside-out”. It’s time to take these concepts to the next level – “Integrated Beauty”, because this evolved category has years of science explaining how beauty is directly tied to nutrition and health. We now know through science, that in order to have healthy skin, hair, and nails, these areas require nutrient support, either from the foods we eat or through additional supplementation. Absorption and delivery of nutrients are of equal importance.
In order to understand what this means, let’s take a look at integrated health which is defined as an individualized, client centered model of promoting optimal health and wellness. Integrated health combines a whole person approach with evidence - based strategies in order to reduce disease risk by turning around lifestyle behaviors. This concept evolved from an integrative approach to medicine at a time which was the blending of complementary and alternative methods together with mainstream and or holistic approach for optimal wellness.
Now back to beauty – as defined by Merriam Webster is “the quality or aggregate of qualities in a person or thing that gives pleasure to the senses or pleasurably exalts the mind or spirit.” In our industry, we focus on SKIN, and an Anti-Aging approach to the way we look. Estheticians are primarily focused on specific skin condition treatments for their clients. We now have an abundance of skin treatments available, products, and knowledge. It is our skin that is the largest organ in our body and is responsible for protecting us. The skin helps to keep infections out of our body and helps our immune system to keep us from getting sick! By taking care of our skin today, we can help prevent future issues, such as wrinkles or even skin cancer.
Our industry addresses a multitude of skin problems with treatments for cosmetic purposes. These issues include acne scars, age spots, wrinkles, and loose skin due to lack of muscle underneath. (Collagen and Elastin are the key factors for firmer skin)
The professional esthetician has numerous resources today that can help their clients with a personal and customized prospective. (Laser treatments, microdermabrasion, Botox, dermal fillers, chemical peels, or the use of facials) We cleanse, exfoliate, extract, mask and moisturize.
Science has proven new innovations with led light, brightening techniques, lymphatic massage – which is also an important part of your immune system. We know that powerful antioxidants such as Vitamin C and Vitamin A (retinol), and hyaluronic acid all support the health of our skin on the outside. But, what about the inside? This is when an integrated beauty approach is a great option.
Integrated beauty is based on a nutritional philosophy of “beauty from the inside-out”. We can use evidence based and clinically proven skincare with oral supplementation. Oral supplementation combined with a skincare routine, together can dramatically improve skin vasculature, (Blood supply), increase proteins and amino acids. (the molecular building blocks for skin repair and collagen) Healthy blood flow not only can improve our skin, but also can help us feel good. Integrated beauty provides two routes of delivery, one for the outside and one for the inside to support healthier skin, nails, hair, and overall wellness. Oral products come in the form of nutricosmetics, chewable, various supplements, and collagen support. Using the right kind of supplementation can assist with your skin’s dermal microcirculation which is found in the dermis and the hypodermis layers. Both play a significant role for your skin’s homeostasis. (a condition of optimal functioning and stability)
It’s time to take an integrated beauty approach to our professional skincare business.
As people age, there is a decrease of new blood vessel formation, so by treating the external dysfunction factors of sun, heat, cold, or poor nutrition, if we take that internal approach (immune system) we will have integrated beauty and better health.
“Nitric oxide is essential throughout a woman’s entire life, so it’s essential every woman know about it.”